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Wednesday, 02 September 2009

  • Small Brief About the Brand Name

    Tiny brief About the name
    By : Ed Hardy Clothing


    Clothing has usually been a thing which has been given a great importance by human beings. It exhibits the attitude the folk exhibit. Many brands have been existent in the clothing industry and a famous one among them is the Ed hardy clothing brand.

    History : The brand got its name from the famous American tattoo artist Ed Hardy. He was a very famous tattoo artist and has published many books on tattooing systems. But his tattooing turned into a brand by the attempts of a company called Christian Audiger. This company was a very famous and terribly robust company in the field of clothing. They felt that it'd be suitable to make a brand called Ed hardy and use Hardy's art as the main selling point for the brand. This venture had turned out to be a very successful one and Ed hardy clothing is one of the most famous brands in the clothing industry.

    Products : The brand became extremely famous because it was worn by many famous celebrities like Madonna, Britney spears and also Sylvester Stallone. The brand has clothes for men, ladies, and kids. They have also diversified their business by having a large amount of accessories to support their clothing business. For men they have a variety of products like active wear, denim, outwear, swim lorries, sweaters, t shirts, tops and so on. The accessories include things such as belts, caps, scarves, shoes, socks, jeweler, sun shades, ties and even wallets. For girls the brand has apparels such as active war, bottoms, denim, hoodies, intimates, t shirts and tanks.

    Reasons for the brand's recognition : folks started liking the brand due to the art work that the brand products had on them. People felt that they could express themselves very well by wearing the brand. They felt that they were able to standout from the bunch if they wore Ed Hardy's collection of dresses. It did work and really soon it became awfully famous among the children of USA. The thing to be considered is that the product attracted both male and female customers. It appeared to be a large attraction because it enabled folk to exhibit tattoos with no need to tattoo their body.

    Ed Hardy Clothing is the label for you if you need to feel comfortable with your own personality. And you do not even have to spend so much since these apparels are offered at reasonably affordable prices. Being able to show your personality through your clothes is very important. You will surely feel more at ease with yourself knowing that people want to get to know you because of who you really are.

    The art works is a unique blend of American and japanese cultures. The unique selling proposition ( USP ) of the brand is the way in which the company has utilised the art works of Ed hardy. They are a master piece in their own way and have helped the brand to reach n classic standing in the clothing industry

    Buy Ed Hardy Clothes - FREE SHIPPING!
  • The Legendary Creation

    The legendary Creation
    By : Ed Hardy Clothing

    If we talk about Ed Hardy Creations, then the first thing that strikes our mind is the legendary figure of the world famous tattoo artist Don Ed Hardy. It commenced in the year 1960, when a young Ed Hardy began his career as a newbie artist before using his creative imagination to form the internationally famous Ed Hardy Creations. His tattoos are custom made and are widely available for sale and purchase.

    What makes an Ed Hardy Creations different from others? Well, all creations look alike but each has a story of its own. As an example if you compare an Ed Hardy Tattoo, to say, a relatively unknown pro, the signs would be obviously plain. For example, the first generation process from the 70's which leads to poor pictures would never be obvious in an Ed Hardy Tattoo, while, the colours would be richer and true to life due to the strenuous color correction process. Besides Ed Hardy Creations never use FDA-approved, non toxic, hypo-allergenic material but state of art technology which is safe and secure.

    almost all of the designs featured in the Ed Hardy Creations line are primarily based on the great mid-twentieth century American tradition. They range from badges, animals, tokens of love, reminders of mortality ( skulls, for example. ), decorative floral motifs, through humor and cartoons.

    The brand is renowned around the world for its unique style and quality. At the same time Ed Hardy hasn't once didn't satisfy its clients with its unique capability to improve and improve the available products to a level which matches the likes of all who want to be in synchronization with the latest in fashion. So, it wouldn't be incorrect to claim that the wonderful creations from Ed Hardy, which include, garments and related accessories are the same to the best in the industry and that they have all of the ingredients which are required to make a long-lasting effect on the minds of all who care to make a difference in their otherwise lifeless and listless lives.

    listed below are some of most requested items from the well known Ed Hardy Line and the most amazing feature about these is that this authentic range can be yours at a fraction of the first cost. The things displayed below are being offered at a discounted price.

    Whenever the subject of consultation revolves around Ed Hardy, then the first thing that strikes our mind is the beautifully hand crafted tattoos which ornament each and every item in the list. The garments are simply wonderful and have everything to offer from style, class, class to perfection.

    The shapes and styles are simply outstanding and care is taken to ensure that the range is always in synchronization with the latest market trends. , if you had any doubts about the genuineness of the product's fashion quotient, quit worrying and be sure that you would get a product that is analogous to the best in the sector and capable to carry forward its image as a leading trend setter. So, go right ahead and flick through the list which starts right under the last line of this paragraph.

    Buy Ed Hardy garments - FREE SHIPPING!.
  • Fragrance Representing Ed Hardy

    Perfume Representing Ed Hardy
    By : Ed Hardy Clothing

    Cece Feinberg PR is happy to announce their illustration of the new perfume collection from Ed Hardy by Christian Audigier.

    The creator of the ultra-trendy Ed Hardy fashion brand, Christian Audigier is distilling the vintage tattoo look into eye-popping bottles featuring some of the famed artist's most recognized designs. The Ed Hardy by Christian Audigier perfumes for men and women come from Zalman Lekach, former president and COO of Parlux perfumes, under his new company New Wave perfumes.

    together with New Wave and master perfumers Caroline Sabas and Olivier Gillotin of Givaudan, Audigier has crafted 2 scents galvanized by the classic Ed Hardy tattoos. According to Lekach, they have succeeded in'translating tattoo into an one of a kind smell that will definitely stand out and become a significant point on the fragrance fashion timeline.'

    Ed Hardy perfume by Christian Audigier for women
    The girls's perfume is most accurately described as'Tattooed Fruity Floral.' The brilliant imagery of Ed Hardy's tattoo art inspired this super vibrant and horny perfume. An explosion of fruit including Tropical Mango, Wild Strawberries, Apple Souffl and Ruby Red Grapefruit open the smell, then mixes with the rock-n-roll edge of Freesia Petals, Watery Muguet and Linden Blossom. This contrast of florals and fruit combines with Warm Amber, sensual Musk, Tonka Beans and Vanilla to make a particularly addictive perfume.Conceptual and minimalist art were becoming the rage, and Hardy didn't go for either. He admired craft, which became a dirty word in the art world.

    Ed Hardy perfume by Christian Audigier for Men
    Uniquely fresh with a sexy edge, the men's perfume is best described as'Tattooed Woody Floral.' The bright and tantalizing citrus of Bergamot and Mandarin are touched by the aromatic expression of Thuja and the sharp bite of Clary sage for added zest. This animated opening is the prefect preview to a colorful Mint Julep cocktail that matches up with Ozone for a psychedelic explosion of color and effervescence. Sequoia brings a manly woodiness to the perfume along with sensual Musks and a touch of Black Amber. The final effect is an one of a kind smell that will definitely stand out .

    The artist-designed super-star bottles are available in the 1.7 fl. Oz EDP Spray for $55 and the 3.4 fl. Oz EDP Spray for $75. They are going to be available at Macy's and Dillard's.

    About Cece Feinberg press
    Cece Feinberg press ( feinbergpr.com ) is a full-service firm concentrating on luxury lifestyle, entertainment and fashion PR. With offices in new york and Miami, Cece Feinberg press has grown exponentially in current years as word spreads about their overpowering success in bringing designers and high class stuff furnishers into the nation's and international spotlight, as well as their stellar reputation for handling the finest in fashion shows and special events around the country.

    Buy Ed Hardy clothes - FREE SHIPPING!
    .

Tuesday, 01 September 2009

  • Ed Hardy's High Art Tattoos and his Business

    Ed Hardy's High Art Tattoos and his Business
    By : Ed Hardy Clothing

    40 years ago, Don Ed Hardy blew off a Yale fine-art fellowship to pursue the rogue art of tattoo, a undying and regularly taboo custom that captivated him as a boy in the Orange County beach city of Corona del Mar. By 10 he was drawing vehicles and eagles on kids' backs and arms with wet colored pencils and Maybelline eyeliner.
    At the San Francisco Art Institute in the early '60s, Hardy mastered the demanding art of intaglio etching under the tutelage of the late Gordon Cook, a no-jive blue-collar guy who instilled in Hardy a love of craft, Asian art and the quiet power of Giorgio Morandi's small still life footage. Cook wasn't happy when his presented protege leaped into the socially murky waters of tattoo. But it worked out well for the heroic Hardy boy, who blurred the supposed boundary between'high'' and'low'' art and carved a path through the worlds of art and commerce. He has drawn photographs on torsos, canvases and giant scrolls with equal conviction and coolness.

    A tattoo trend setter and historian who expanded the palette and pictorial possibilities of custom-made body art, Hardy, who will talk about his far-ranging work at a free slide-show lecture at Mills varsity on Wed., is also a productive lithographer, painter and etcher. His blazing pictures of devils, dragons, hairy women and Buddhas -- informed by old master etchings, 12th century Eastern'hell'' scrolls and 19th century woodblock prints, Southern California hot-rod striping and the funk and humor of Bay Area art -- are widely exhibited and collected. And for the past year or so, his early tattoo photographs, the'retro'' skulls, sailor girls and derby-topped dragons now in style, have shown up on T-shirts, jackets, motorbikes and even energy drinks sold worldwide under the Ed Hardy brand.

    There are now Ed Hardy stores in the Big Apple, Los Angeles, Tucson and Dubai. That $20 million-a-year business, of which Hardy gets a tiny slice for licensing his name and art, is the work of French-born marketing ace Christian Audigier, who pushed the Von Dutch brand and now has everybody from Madonna to Larry King draped in Hardy. It's a pleasing turn of events for an artist who made his bones tattooing daggered hearts and anchors on sailors in San Diego in the raffish old days before body art became respectable. Now it virtually seems as though there's a Starbucks and a tattoo parlor on every corner.

    'Why do people get tattoos? I'm not sure. I believe it's a utterly primal urge,'' says Hardy, 61. He is's lost track of how many he is's had put on his body since he got his first tattoo, a rose on the left shoulder, at Frisco Bob's in Oakland 4 decades ago. 'It's one of those confusing things. Based on the evidence, the frozen mummies, the oldest members of our species had tattoos. I think it predated cave painting.''

    An obsessive picturemaker since the age of 3, Hardy now divides his time between San Francisco, where his Tattoo town shop in North Beach is going powerful, and Honolulu, where he paints and makes prints. He also spends time in Japan, where his photographs are being hand-painted on factory-produced porcelain and paper products and where he is going to create a giant dragon -- king of the Asian mythical creatures -- on the ceiling of an old Buddhist temple in Kyoto.

    'I got it all goin','' asserts Hardy, a modest, forthright and entertaining man who in 1973 became the first Western tattooer to study under a traditional Eastern master, the prodigious Horihide, in Gifu city, where Hardy pierced and painted the skins of a number of the japanese mafia known as yakuza. Dressed in a green checked shirt, khakis and 2 laceless mint-green sneakers bearing the Ed Hardy signature and his viewpoint on Tex Avery's 1940s slobbering wolf, Hardy recalled his colourful history the other day at Tattoo town.

    He helped seriously change the medium, making elaborately designed and coloured customised tattoos that often took weeks. He provoked young tattooers from Australia to Europe, lots of whom came to San Francisco to get a Hardy in their skin.

    'That liberated me up,'' Hardy claims,'because the majority of my art had been either etching or tattooing -- extremely tight, finicky kind of stuff. I was always interested in a freer kind of painting.'' He recommends young artists to free themselves from'some careerist agenda, and do art that actually means something to you personally.''

    Buy Ed Hardy garments - FREE SHIPPING!

    .
  • Ed Hardy's High Art Tattoos and his Business

    Ed Hardy's High Art Tattoos and his Business
    By : Ed Hardy Clothing

    forty years gone, Don Ed Hardy blew off a Yale fine-art fellowship to follow the rogue art of tattoo, a timeless and often taboo tradition that captivated him as a boy in the Orange County beach town of Corona del Mar. By 10 he was drawing vehicles and eagles on kids' backs and arms with wet coloured pencils and Maybelline eyeliner.
    At the San Francisco Art Institute in the early '60s, Hardy mastered the demanding art of intaglio etching under the tutelage of the late Gordon Cook, a no-jive blue-collar guy who instilled in Hardy a love for craft, Asian art and the quiet power of Giorgio Morandi's small still life footage. Cook wasn't happy when his presented protege leaped into the socially murky waters of tattoo. But it worked out well for the brave Hardy boy, who blurred the supposed boundary between'high'' and'low'' art and carved a path thru the worlds of art and commerce. He has drawn pictures on torsos, canvases and giant scrolls with equal conviction and coolness.

    A tattoo trailblazer and historian who expanded the palette and pictorial possibilities of custom-made body art, Hardy, who will talk about his far-ranging work at a free slide-show lecture at Mills College on wednesday, is also a prolific lithographer, painter and etcher. His blazing pictures of devils, dragons, whiskered ladies and Buddhas -- informed by old master etchings, 12th century jap'hell'' scrolls and 19th century woodblock prints, Southern California hot-rod striping and the funk and humor of Bay Area art -- are widely exhibited and collected. And for the past year or thereabouts, his early tattoo pictures, the'retro'' skulls, sailor girls and derby-topped dragons now in vogue, have appeared on T-shirts, jackets, bikes and even energy drinks sold worldwide under the Ed Hardy brand.

    There are now Ed Hardy stores in NY, Los Angeles, Tucson and Dubai. That $20 million-a-year business, of which Hardy gets a little cut for licensing his name and art, is the efforts of French-born marketing ace Christian Audigier, who pushed the Von Dutch brand and now has everyone from Madonna to Larry King draped in Hardy. It's a pleasing turn of events for an artist who made his bones tattooing daggered hearts and anchors on sailors in San Diego in the raffish old days before body art became respectable. Now it almost seems as if there's a Starbucks and a tattoo parlor on every corner.

    'Why do folk get tattoos? I don't know. I believe it's a utterly primal urge,'' says Hardy, 61. He is's lost track of how many he is's had put on his body since he got his first tattoo, a rose on the left shoulder, at Frisco Bob's in Oakland four decades back. 'It's one of those confusing things. Based on the evidence, the frozen mummies, the oldest members of our species had tattoos. I think it predated cave painting.''

    An obsessive picturemaker since the age of three, Hardy now divides his time between San Francisco, where his Tattoo town shop in North Beach is going robust, and Honolulu, where he paints and makes prints. He also spends time in Japan, where his pictures are being hand-painted on factory-produced porcelain and paper goods and where he is going to create a giant dragon -- king of the Asian mythical creatures -- on the ceiling of an old Buddhist church in Kyoto.

    'I got it all goin','' announces Hardy, a modest, forthright and comical man who in 1973 became the first Western tattooer to study under a traditional Eastern master, the unusual Horihide, in Gifu town, where Hardy pierced and painted the skins of a number of the Japanese wiseguys known as yakuza. Dressed in a green checked shirt, khakis and two laceless mint-green sneakers bearing the Ed Hardy signature and his view on Tex Avery's 1940s slobbering wolf, Hardy recalled his colorful history the other day at Tattoo town.

    He helped change the medium, creating elaborately designed and colored customized tattoos that often took weeks. He provoked young tattooers from Australia to Europe, plenty of whom came to San Francisco to get a Hardy in their skin.

    'That liberated me up,'' Hardy announces,'because the majority of my art had been either etching or tattooing -- extremely tight, picky kind of stuff. I was always interested in a freer kind of painting.'' He recommends young artists to free themselves from'some careerist agenda, and do art that actually means something to you personally.''

    Buy Ed Hardy clothes - FREE SHIPPING!

    .

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